B2B - Business to Business :

Refers to trade between businesses rather than between businesses and consumers

B2C - Business to Consumer :

Refers to businesses selling products or services to end-user consumers.

CPA - Cost Per Action :

Cost to an advertiser for each visitor that takes a specific action in response to an ad, such as subscribing to an ezine, requesting a free trial, or making a purchase. Also used to describe advertising employing this model.

CPC - Cost Per Click :

Cost to an advertiser for each click on a promotional link by a site visitor or newsletter reader.
Also used to describe advertising employing this model.

CPL - Cost Per Lead :

Advertising expenditure required to obtain each new sales lead.

CPM - Cost Per Thousand :

The amount charged per thousand impressions (showings) of an ad (“M” is the Roman numeral for 1000). Whilst websites sell ad impressions in blocks of 1000, with newsletters the number of subscribers determines the final price. Also used to describe advertising employing this model.

CPS - Cost Per Sale :

Advertising expenditure divided by sales generated to determine the cost to make each sale; or the commission payable for each sale generated by an affiliate.

CR - Conversion Rate / Ratio :

The percentage of respondents to an ad, or readers of a sales message that complete the action desired (usually making a purchase, but can also be subscribing to a newsletter, for example).

CRM - Customer Relationship Management :

Improving interaction with customers through better understanding, with the aim of increasing customer satisfaction and loyalty (thus increasing profits).

CTR - Click-Through Rate / Ratio :

The percentage of website visitors or newsletter readers who click on a particular link. Used to measure response to ads or sales messages.

FAQ - Frequently Asked Questions :

Often used as the title of a page on websites that answers commonly asked questions about a product
or service.

FFA - Free-For-All Links :

Web pages that allow anyone to add a link back to their own website, usually in exchange for accepting promotional messages from the FFA page owner.

PFI - Pay For Inclusion :

Paying to have web pages included in a search engine's database and regularly updated.

PPA - Pay-Per-Action :

Affiliate commissions where a set amount is paid for generating a specific action, such as taking a free trial
or subscribing to an ezine. PPL, PPC and PPS are usually considered as PPA.

PPI - Pay Per Impression :

Where an advertiser pays for each display (impression) of their advertisement (usually a banner).

PPL - Pay-Per-Lead :

Where a commission is paid for each sales lead generated by an affiliate.
A “lead” is usually defined as somebody who signs up for a free trial, or requests further information, etc.

PPC - Pay Per Click :

Ad sales or affiliate commissions where a set amount is paid for each click on a promotional link by
a consumer.

PPS - Pay-Per-Sale :

Where a commission is paid for each sale generated by an affiliate.
The commission is usually a percentage of the sale, although sometimes it's a fixed amount.

PLR: Private Label rights :

Wheny you buy ebooks or softwares and you are allowed to sell them and profit.

ROI - Return on investment :

How much profit is made after advertising and other costs have been subtracted.
A measure of how successful a marketing campaign is in terms of the returns on money spent.

SEM - Search Engine Marketing :

Similar to SEO (below), and sometimes used to emphasize that generating quality targeted traffic is of greater importance than simply obtaining high rankings. Can also include PPCSEs and other search engine advertising.

SEO - Search Engine Optimization :

The process of optimizing web pages to achieve high rankings in the search results of a search engine,
in order to attract more visitors.

USP - Unique Selling Proposition :

The reason why somebody should buy from you and not your competition.
The unique benefits that your products or services offer consumers. What it is that makes you special, different.

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